Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution.
In my experience, this is a particular challenge for small businesses. So, recognising [...]
About Marcie
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of The Foundry House. I am a strong advocate for a healthy blend of traditional and new media strategies. This blog will aim to bridge the yawning gap between the early adopters of social media and the business/PR community at large. Nothing too technical. Watch this space for views, observations, practical tips and advice from me plus the occasional guest post from the great people I team up with in my work.
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