I spent most of Tuesday soaking up the wonders of TED at TEDxGranta, right on my doorstep in Cambridge (UK). If you don’t know TED, think global ’social’ brand and large video archive of inspirational, thought provoking talks about stuff that matters by extraordinary people.
For the uninitiated, TED stands for Technology, Entertainment and Design. Strapline: [...]
Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It [...]
At a time when budgets are tight and PR/marketing spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR’s I have been party to stunts, but ever tighter budgets and more robust measurement have presented a positive challenge and [...]
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of The Foundry House. I am a strong advocate for a healthy blend of traditional and new media strategies. This blog will aim to bridge the yawning gap between the early adopters of social media and the business/PR community at large. Nothing too technical. Watch this space for views, observations, practical tips and advice from me plus the occasional guest post from the great people I team up with in my work. © 2013 Marcie’s PR blog | Powered by WordPress
