Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution.
In my experience, this is a particular challenge for small businesses. So, recognising [...]
Posts under ‘Consumer PR’
Campaign planning overlooks the fundamentals
Viral marketing at its best
Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It [...]
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of 