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Posts under ‘Corporate communications’

Location networks force marketers into different mindset

I got involved in my first discussion on Quora last week – about the ownership of social media.

The discussion involved a bit too much of what is now a rather tired and largely irrelevant PR vs marketing debate but interesting stuff nonetheless.  Despite my allegiance to Social PR, like a number of others who commented, [...]

Come on BP

Either Tony Hayward’s advisors have lost the plot or he is a poor listener.
We have all watched with dismay as ecological disaster in the Gulf of Mexico has tested BP’s CEO and his many advisors.   Open and honest communications in the early weeks seemed to work while the short term promise of a solution seemed [...]

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