If you’re checking in and wondering why this blog is looking dusty, as mentioned in my last post, I’m now blogging from The Foundry House and tweeting from @thefoundryhouse. You’ll find posts on PR, business etc there from now on although I’m going to keep this live for a little longer.
Posts under ‘News’
A different kind of conference
My day at TEDxGranta has now had time to sink in properly. Lots of food for thought on so many levels, as highlighted by Cambridge Network. It was a very different kind of conference. There was something about it that felt a tiny bit indulgent. Maybe it was the long ‘conversation breaks’ or, more likely, [...]
Four things that make TED truly Social
I spent most of Tuesday soaking up the wonders of TED at TEDxGranta, right on my doorstep in Cambridge (UK). If you don’t know TED, think global ’social’ brand and large video archive of inspirational, thought provoking talks about stuff that matters by extraordinary people.
For the uninitiated, TED stands for Technology, Entertainment and Design. Strapline: [...]
Small businesses should defer judgement of social web
So, this week, the regional press has been full of the findings of a survey conducted by the Forum of Private Business which, as I learned today, is a “not-for-profit organisation that can help with every aspect of running a business”. The survey apparently found that over half the Forum’s 5,800 members (UK) are using [...]
Twitter at conferences – growing up fast
What a long way social networking has moved in a very short time. I’m talking UK here – and particularly Twitter. Time was when you only witnessed live tweeting at events when the room was packed to the gunnels with the converted i.e. avid social media users who couldn’t bear to be parted from their [...]
Viral marketing at its best
Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It [...]
Ode to Mr Dundee
This week brought a lad from Dundee
with his new gizmo Twifficiency
So fast did word spread
many folks felt mislead
Was it his youth earned him Twittleniency?
Tokenistic PR stunts. Why?
At a time when budgets are tight and PR/marketing spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR’s I have been party to stunts, but ever tighter budgets and more robust measurement have presented a positive challenge and [...]
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of 