If you’re checking in and wondering why this blog is looking dusty, as mentioned in my last post, I’m now blogging from The Foundry House and tweeting from @thefoundryhouse. You’ll find posts on PR, business etc there from now on although I’m going to keep this live for a little longer.
Posts under ‘News’
My day at TEDxGranta has now had time to sink in properly. Lots of food for thought on so many levels, as highlighted by Cambridge Network. It was a very different kind of conference. There was something about it that felt a tiny bit indulgent. Maybe it was the long ‘conversation breaks’ or, more likely, [...]
I spent most of Tuesday soaking up the wonders of TED at TEDxGranta, right on my doorstep in Cambridge (UK). If you don’t know TED, think global ’social’ brand and large video archive of inspirational, thought provoking talks about stuff that matters by extraordinary people.
For the uninitiated, TED stands for Technology, Entertainment and Design. Strapline: [...]
What a long way social networking has moved in a very short time. I’m talking UK here – and particularly Twitter. Time was when you only witnessed live tweeting at events when the room was packed to the gunnels with the converted i.e. avid social media users who couldn’t bear to be parted from their [...]
Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It [...]
This week brought a lad from Dundee
with his new gizmo Twifficiency
So fast did word spread
many folks felt mislead
Was it his youth earned him Twittleniency?
I am feeling much comforted by this week’s debate about traditional vs new/social media. Thank you to Stuart Bruce for his fighting talk in response to Mashable’s ‘The Future of Public Relations and Social Media’ and to Adam Clyne for his assertion that the PR Week blogs are becoming too focused on digital and [...]
At a time when budgets are tight and PR/marketing spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR’s I have been party to stunts, but ever tighter budgets and more robust measurement have presented a positive challenge and [...]
Interesting piece on BBC Breakfast this morning about organic food, triggered, it would seem by the launch of a new campaign by the Organic Trade Board On the sofa was a spokesman from the OTB and, of course, a non-organic farmer, to balance the debate. I settled in with my cuppa expecting to be persuaded [...]