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Posts under ‘small business’

12 ways for small biz to create social company culture

So, my last post talked about the challenges faced by larger companies in maximising social media, particularly location networks.  It sprang from discussion on Quora about the ownership of social media. Then I read Dave Briggs’ post ‘Doing away with social media officers’ (follow the links in it to get full value) in which he [...]

The personal touch is great but a website is a must

I tweeted last week about a garden supplier who was doing a door-to-door leaflet drop in our village the other day.  His approach to drumming up new business got me thinking…

He was a lovely, smiley man.  Very chatty and keen to sell me his wares.   Unfortunately for him, I, like many of his customers no [...]

Small businesses should defer judgement of social web

So, this week, the regional press has been full of the findings of a survey conducted by the Forum of Private Business which, as I learned today, is a “not-for-profit organisation that can help with every aspect of running a business”.  The survey apparently found that over half the Forum’s 5,800 members (UK) are using [...]

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