A few weeks ago I went to an Influence People conference in London focused on Social PR. IP’s conferences (now under the ‘Our Social Times’ banner) are always time well spent and I found this one particularly constructive. But it triggered something of a re-think.
Like many PR’s I have embraced the ‘Social PR’ label, feeling that [...]
Posts under ‘social media tools’
Why I think Social PR as a ‘label’ won’t stick
A different kind of conference
My day at TEDxGranta has now had time to sink in properly. Lots of food for thought on so many levels, as highlighted by Cambridge Network. It was a very different kind of conference. There was something about it that felt a tiny bit indulgent. Maybe it was the long ‘conversation breaks’ or, more likely, [...]
A blog about how it feels to… not blog
Today was one of those ‘Four Wedding and a Funeral’ days (know what I mean?!) when time got the better of me. I didn’t oversleep and miss a wedding (or a funeral). Nor did I forget a meeting or overshoot a deadline. But I felt like either was possible all day. And yes, expletives were [...]
12 ways for small biz to create social company culture
So, my last post talked about the challenges faced by larger companies in maximising social media, particularly location networks. It sprang from discussion on Quora about the ownership of social media. Then I read Dave Briggs’ post ‘Doing away with social media officers’ (follow the links in it to get full value) in which he [...]
Location networks force marketers into different mindset
I got involved in my first discussion on Quora last week – about the ownership of social media.
The discussion involved a bit too much of what is now a rather tired and largely irrelevant PR vs marketing debate but interesting stuff nonetheless. Despite my allegiance to Social PR, like a number of others who commented, [...]
The social power of trivia
2011 kicks off with a post from Dave Briggs about the importance of personal/human relationships in social networks. Btw he writes a great blog about ‘technology, culture and the bits in between’.
When Marcie and I are talking to clients about how they can better use the social web – tools like Twitter, Facebook, blogging and [...]
A to Z of social web game changers
So, for my last post in 2010 I thought I’d put an idea out there that’s been germinating for a while. How about an A to Z of social web game changers? The thought evolved from a recent brainstorm with a bunch of media/creative/web people. We were supposed to be talking about something altogether [...]
Monitoring, managing and maximising social media
Great day at Monitoring Social Media in London yesterday. I signed up because I was particularly interested in the content aimed at small businesses. In my view, there is an urgent need to make it all more accessible and manageable for time poor business owners, many of whom are sceptical about the effectiveness of social media.
Everyone [...]
Small businesses should defer judgement of social web
So, this week, the regional press has been full of the findings of a survey conducted by the Forum of Private Business which, as I learned today, is a “not-for-profit organisation that can help with every aspect of running a business”. The survey apparently found that over half the Forum’s 5,800 members (UK) are using [...]
The twitter effect on LinkedIn
Over the last few months I’ve received quite a few invitations to connect in LinkedIn from people I don’t know. This has been niggling away for a while and the invitations have languished in my inbox. It niggles because I have always seen LinkedIn as a place to connect with people I know. I have [...]
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of 