A change of focus for today’s post on measurement from Luke Brynley-Jones. Luke and I team up on projects with a strong bias towards the social web and he is on the Measurement Committee at the CIPR.
A couple of weeks ago I hosted a social media monitoring conference in Boston – a conference focused [...]
Posts under ‘social PR’
What are your PR engagement metrics?
The twitter effect on LinkedIn
Over the last few months I’ve received quite a few invitations to connect in LinkedIn from people I don’t know. This has been niggling away for a while and the invitations have languished in my inbox. It niggles because I have always seen LinkedIn as a place to connect with people I know. I have [...]
Twitter at conferences – growing up fast
What a long way social networking has moved in a very short time. I’m talking UK here – and particularly Twitter. Time was when you only witnessed live tweeting at events when the room was packed to the gunnels with the converted i.e. avid social media users who couldn’t bear to be parted from their [...]
Twelve questions to inform joined up campaign planning
While talking to a friend the other day she was bemoaning the lack of structure to the ongoing communications of the company she worked for. “Too many tangents”, she wailed. One minute we’re pushing a new product in Wales. The next we’re setting up a Facebook community for some event in Scotland. Nothing joins up. [...]
Campaign planning overlooks the fundamentals
Planning any PR or marketing activity requires an increasingly tricky balancing act between opportunity and budget. With so many new communication channels now available, it can be hard to decide which ones will deliver the best and most cost-effective solution.
In my experience, this is a particular challenge for small businesses. So, recognising [...]
Viral marketing at its best
Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It [...]
Tokenistic PR stunts. Why?
At a time when budgets are tight and PR/marketing spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR’s I have been party to stunts, but ever tighter budgets and more robust measurement have presented a positive challenge and [...]
Five fundamentals for maxing out video
The rapid explosion of social media tools means that even the most widely used tools are commonly misunderstood. Take YouTube, for example. I was digging around the other day and found a series of videos posted by a public sector organisation I was researching. Great to see them using YouTube, I thought, [...]
Digital press releases – quick tips
A short post for today on digital press releases. ‘New media relations’ calls for better planning to help your press release shout louder than the rest. There’s nothing new in that but the more engaging the better. And it’s pretty easy, thanks to all the free tools at our disposal – YouTube, [...]
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of 