My day at TEDxGranta has now had time to sink in properly. Lots of food for thought on so many levels, as highlighted by Cambridge Network. It was a very different kind of conference. There was something about it that felt a tiny bit indulgent. Maybe it was the long ‘conversation breaks’ or, more likely, [...]
Posts under ‘Video’
Four things that make TED truly Social
I spent most of Tuesday soaking up the wonders of TED at TEDxGranta, right on my doorstep in Cambridge (UK). If you don’t know TED, think global ’social’ brand and large video archive of inspirational, thought provoking talks about stuff that matters by extraordinary people.
For the uninitiated, TED stands for Technology, Entertainment and Design. Strapline: [...]
Viral marketing at its best
Just a short post to wax lyrical about today’s new Tipp-ex video campaign. A big win. Love it! A truly viral video that is funny, interactive and compulsive. Not only is it hugely entertaining but whoever dreamt it up (?) has really thought about how we will all respond. It [...]
Tokenistic PR stunts. Why?
At a time when budgets are tight and PR/marketing spend has to work harder than ever, I’ve been struck by the evidence that tokenistic PR is still alive and kicking. Like most experienced PR’s I have been party to stunts, but ever tighter budgets and more robust measurement have presented a positive challenge and [...]
Five fundamentals for maxing out video
The rapid explosion of social media tools means that even the most widely used tools are commonly misunderstood. Take YouTube, for example. I was digging around the other day and found a series of videos posted by a public sector organisation I was researching. Great to see them using YouTube, I thought, [...]
I'm an avid communicator. Love writing, planning and co-ordinating projects and campaigns. Sometimes work solo but mostly team up with associates of 