Workshops

Have you been sitting on the fence about social media for too long?

Does ‘social media’ mean Twitter to you?  Or have you dipped a toe in the water with a range of tools that make up the ‘social web’ – YouTube, LinkedIn, Facebook and the like?  If you need help to form a view on the validity of the social web for your business, cue our ‘Social PR workshop’.

Wherever you stand, our ‘Social PR workshop’ aims to bridge the knowledge gap. It will equip staff members and in-house PR/marketing teams to make an informed judgement about the opportunities presented by social media and the most viable means of exploiting them.

Of course the social web should not be seen as a quick fix. Whilst the tools themselves are mostly free, any meaningful activity requires time, commitment and resource.  But the sum of the parts represent a powerful communication platform that has triggered significant change in PR, not because social media tools have taken over the traditional methods of communication, more because they deliver a host of new communication channels which require content to be developed and packaged differently.

Our interactive and practical workshop explains the need for a new mindset, gives an overview of the key social networks and illustrates the basic principles, do’s and don’t’s etc, with examples. We also cover the principles of SEO, blogging and monitoring so that at the end of the day you have a clearer picture of the opportunity, what might work for you/your business and what it might cost in terms of time and resource.

I team up with my Associates to deliver the workshop and we refine the content in partnership with you – that way we can be sure we’re delivering what you need.

If you would like to discuss a possible workshop, please phone me on 01480 880986 or email info@thefoundryhouse.com. Equally, if you are committed to implementing a Social PR/marketing strategy but need help to make the case to senior management, we can help there too.

PS a word of caution: it helps to include senior management in the early discussions – no point getting excited about plans and THEN having to retrace your steps and make the case.